|5 Comments | Leena Ali
The ways how brands interact with their audience and customers have changed over the years since the functionality of social media is growing at warp speed. More and more people are joining social media sites and are using them regularly which has created a boom in the social media industry like never before.
You can generate more business and connect with your customers better by giving a touch of social media to your brand. This enables you to serve your customers on a higher level making digital marketing easier for you.
Social media has changed your business
Whether or not you use social media, it has definitely changed the way you do business. The business landscape for both the companies that either adopt or not adopt the social media and social networking have changed. By definition, social media is where members share content with a wide audience, with the focus on the content, while social networking is more centered on conversations and groups with shared interests.
Facebook, with 600,000 regular users worldwide, welcomes companies, organizations, and brands to utilize the platform to connect with their audience. Since more and more internet users have the expectation to interact with their favorite brands, the businesses that have learned to create content and engage in conversations with their customers are already ‘in the limelight’. Companies that have embraced this have an ever-growing advantage compared to those who have not.
Some of the statistics prove beyond doubt how important social media is for business today. Leveraging sites like Facebook, Twitter, and Linkedin helps you keep up with the competition.
- According to 2019 statistics, 42 % of the total population uses social media, which is around 3.2 billion users.
- Another research shows that a user spends an average of 2 hours and 22 minutes in his social media account everyday including messaging.
- 73% of online marketers implemented social media marketing for their business which was highly effective.
- Around 2 million businesses use Facebook advertising for promoting their products and services today.
Advantages of Social media marketing
Let’s look into the advantages of social media in boosting your business:
- Lower Ad cost
Social ads are dependable and cheaper compared to traditional advertising methods such as print media, TV, and radio advertising. There are provisions to engage on various social media channels for free before scaling with paid ads helping you grow at your own pace.
- Targeted reach
Unlike traditional advertisements, social media ads give you the luxury to reach out to a target audience. This benefits in reaching targeted prospects which increase your conversions and ultimately help you get a higher return on investment.
- Measure your efforts
The tracking tools provided by the platforms (eg: Facebook Page Insights) along with other external tools such as URL shorteners, Google Analytics, etc enables you to measure your social media activity. Understand what’s working for your brand and use the insights gained to optimize the efforts to boost brand awareness.
- Increase inbound traffic
Generate traffic to your website using inbound marketing. It's the kind of traffic that actually converts because of it’s relevance. For example, having an active blog makes it easy for you to connect with your audience with the help of fresh content. But by having them shared on Twitter or Facebook increases the reach of 10x. This helps you reach a bigger audience which may share your content, follow your brand, and ultimately become a customer.
- Ability to reach more people via social media search
When people need to connect to something or someone, they no longer depend on Google search. Today, the search is not limited to web search engines, rather it has moved beyond, which makes Facebook and Twitter the new search engines.
The analytics and the success stories all define why social media is important for your business. In the long run, if done right, social media advertising proves to be really cost effective. Jumping on the wagon of social media is no longer a matter of choice, it’s a necessity. Every business needs itbecause there’s higher retuen on investment since its cheaper than any other mode of advertisement.